Have you ever wondered why various big brand names are on TikTok, even though it only gained popularity around 2018? Well, this is because of its user base.
TikTok’s base audience consists of 18% female, between the ages of 18 and 24, and 15% ranging from 25 to 34. As for the male audience, it’s 18.6% and 17.6% in the same group, respectively.
To understand why this statistic matters to small businesses, let’s break down a few characteristics of this user base:
- You Only Live Once (YOLO) is their favorite excuse for impulse buying and instant self-gratification.
- They have higher spending power and disposable income.
- Their spending habits are easily influenced by their network of friends and co-workers.
- They are highly attuned to digital advertising and user-generated promotions.
- They buy and brag about their experience, influencing others to do the same.
- They like the association with the celebrity culture.
Of course, this diverse and young demographic profile highlights TikTok’s unique position for small businesses aiming to capture the attention of the younger audiences to make them their advocates.
That’s why, today, we’ll share eight TikTok content ideas for small businesses that might just put your company on the map. Let’s start!
Disclosure: This content may contain a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).
1. Showcasing Products or Services
Before diving too deep into creative content ideas, you should start with the basics, and that means introducing yourself!
So, to start, create an in-depth presentation where you dive deep into the features of your service and go beyond the basic product demonstration.
You can also create a unique video where you integrate the product into the everyday lives of its users. How so, you ask?
Well, imagine you’re running a small online store specializing in cleaning products made with eco-friendly material.
A suitable content idea would be a video showcasing how they can easily integrate your product into their daily cleaning routine or their tedious, deep cleaning sessions.
With these videos, you’ll need to zoom in on how your products or services are efficient and make things easier.
2. Behind-the-Scenes Looks
Creating a TikTok account and sharing content isn’t just to gain followers but also to earn their trust. To do so, you can show several videos or a series where you take your audience “behind the scenes.”
A quick and easy idea could be the “A Day in the Life” series for different team members. You can start from the CEO to the frontline employees.
When you do this, you properly introduce your team and highlight diverse roles and contributions within your company.
It’s also a nifty way to humanize your brand by showing the human element behind the final product.
Another idea could be a “How It’s Made” segment for products and services. For businesses that manufacture products, create videos focusing on aspects unique to your process or particularly interesting, such as special techniques or materials.
As for services, you can showcase your preparation and customization process for every client, demonstrating the tailored experience you offer.
3. Educational Content
When teaching the audience about your product and services, there’s no need to be boring!
When creating this kind of content, you can mix and match between fun and information to keep the viewers coming back for more.
For example, you can start a “MythBusters” video series. This little idea will help you tackle common myths related to your industry, products, or even the materials and ingredients used.
If you sell skincare products, debunk myths about skin care routines or misconceptions about skin types. Back your videos with scientific facts, expert opinions, or clear demonstrations that show why these myths aren’t accurate.
You can also create “Did You Know?” videos that share short, intriguing facts about your products or services. This format can make viewers return because they enjoy the content even if they are not yet buying your products or services.
4. User-Generated Content and Challenges
If you want to boost engagement and create an active community, user-generated content (UGC) is your go-to answer.
In its essence, user-generated content is any content provided by your followers without any direct influence from you.
For example, imagine you own a small make-up business selling all kinds of beauty items. For a nice challenge, you can upload a video where your team member creates a look and tie it with a hashtag.
Then, other users can create and share their wildest or prettiest looks under the same hashtag! You can give incentives like a discount or a chance to be featured on your account for the winning look.
Another way to foster community is by creating a series called “Who Did it Better.”
The idea of the post is to let your followers show the community how they use the product or services.
It provides a sense of belongingness and can make other users actively search for your hashtag to find new tips and tricks to use your services.
Moreover, it’s helpful for your marketing team as it shows how your clients see your items, which can help your future marketing strategies.
5. Collaborations with TikTok Influencers
Some of us only try new things if recommended by a trusted friend, family member, or a media influencer whose years of advice we’ve come to rely on.
That’s why collaborating with TikTok influencers is a strategic way to extend your brand’s reach into new audiences and add credibility to your company.
However, before you venture into this content idea, we advise you to consider your influencer carefully. You don’t want to partner with someone uninterested or with opposing values to your brand.
Once you have your perfect match, work with them to create exclusive products or limited edition videos to attract viewers.
By providing influencers with early access to products, exclusive events, or insider news for them to share, you can engage with their audience and introduce your brand to a new community.
Don’t know where to look for influencers you can collaborate with? I recommend using Heepsy. It’s a tool that makes it easy for you to research influencers aligned with your content goals.
6. Leveraging Trending Music and Hashtags
Once in a while, something big pops up online and almost takes over the internet, attracting views from everywhere.
To leverage the social media momentum for your brand, you need to stay updated with the trends.
Use TikTok’s Discover page and other social media platforms to learn what new song or hashtag is trending.
When you find a trending song or hashtag, carefully plan to adapt it to your brand, as one wrong step can rally the viewers against you.
After that, you can create marketing campaigns that capitalize on the essence of the trending content.
To illustrate, if the song or hashtag is about joy or happiness, you can create a video or a witty photo slideshow about how your product can bring happiness to its users.
7. Customer Testimonials and Success Stories
Do you remember the “Day in The Life” videos mentioned earlier? Well, instead of making those with your team, how about you do it with clients?
Reach out to your followers and collaborate to create a video that showcases how their daily routine goes with the help of your product or service.
For a genuine touch, don’t make the video about your brand. Instead, make it about their experience. This way, the video will be more relatable and engaging.
If you offer services that can help people transform themselves, like fitness programs, beauty products, or educational courses, then you should try out “Transformation Journey” content.
The idea behind this type of video is that you can feature before-and-after success stories from customers to highlight not just the result but the entire process.
8. Humorous and Relatable Content
Alongside video challenges and trending music, humor posts are among the top shared content.
This is mainly because humor demonstrates a relatable and down-to-earth characterization of things and events that can resonate deeply with your audience.
Additionally, it breaks down barriers, making the brand more relatable and approachable.
A simple start to this content is through the bloopers you have!
The behind-the-scenes videos, tutorials, and Day in The Life videos of clients or employees can work. The mistakes in the bloopers humanize your brand, showing the same silly mistakes that everyone else does.
Another trick you can do is “meme-ify” your product by jumping on the current meme trend and adapting it to your content plan.
Of course, this requires you to stay up-to-date with popular culture, but it can significantly increase your shareability and audience engagement when done correctly.
Wrap Up
While there are many TikTok content ideas for small businesses, the ones on this list offer a starting point to creatively engage with your audience and stand out on the platform.
All you have to do is introduce your brand through in-depth videos talking about your service or products. After that, choose whichever idea fits into your social media marketing strategy.
Try the behind-the-scenes series, collaborate with influencers, or “meme-ify” your brand to help with your product launches.
Finally, research the current trends to stay relevant and capture your audience’s interest. Good luck!
